The Grow Room
The Grow Room approached us with a clear objective, they needed a brand that conveyed their ethos, they needed their target audience to take notice of the fact that they were a serious body building and fitness gym, one that you would expect world class athletes to frequent.
When the owners of The Grow Room approached us, we were invited to their gym where we saw for ourselves what these guys were trying to say. We needed to attract the serious gym user but at the same time, try to appeal to the more casual fitness enthusiast.
We presented the concept of the powerful typeface combined with the aggressive character element to generate the intended image, this was then extended throughout advertising literature and over social media.
The successful application has been employed and is continuing to develop as the industry and business needs indicate.