Kingsley Smythe
Corporate Identity, Editorial Design.
The guys at Kingsley Smythe approached us originally as they needed an identity to go with their product. The high quality teak garden furniture needed a brand that stood out from the crowd. The corporate identity brief emerged and we were happy to help.
The need to convey the high quality nature of the product was the primary concern, we presented the clean concept which included the slatted furniture logo element as an answer to the brief and it was quickly accepted. We presented a range of colourways and the final logo was selected, this then developed over the years and the corporate identity evolved as their product range grew.